From Netflix to the island: this is how Canarian folklore is reinventing itself to win over new generations

In a world dominated by screens and instant gratification, keeping tradition alive is no easy task. However, some have decided not to give up. Lourdes Toledo is one of those names making a difference in the Canary Islands.

Her story, told in this report, is not just that of a teacher, but of someone who has understood how to connect past and present without losing the essence.

Born in Icod de los Vinos, her connection to traditional music began in childhood. What started as curiosity eventually became a vocation that now impacts hundreds of students in different municipalities in northern Tenerife.

But what is truly interesting is her method. Far from imposing folklore, Lourdes focuses on attracting students. How? By using contemporary references. Before teaching an isa (a traditional Andean folk song), students practice with familiar melodies from films or TV series. The goal is simply to engage them from their own world. The strategy works. Children who arrive without interest end up playing traditional instruments almost without realizing it. It's a natural transition, without imposition, where learning becomes almost organic. This approach breaks with a reality that affects many schools: the disconnect with new generations. Lourdes understands this clearly: if you don't adapt, you disappear. Another key aspect is the involvement of families. Parents and grandparents are part of the process, creating an environment where tradition is experienced together. This not only reinforces learning but also generates a stronger emotional connection with the culture.

Currently, she coordinates more than 200 students, including people of different ages and nationalities. Because yes, Canarian folklore is also of interest abroad. Very much so.

Her work has been recognized with a lifetime achievement award, but beyond the accolades, her impact is evident: she is ensuring that folklore doesn't remain stuck in the past, but rather evolves.

In times where everything changes rapidly, perhaps that is the key: adapting without losing one's identity. And in that, Lourdes Toledo seems to have a very clear understanding.